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Yourintelligentagreementplatform

The AI-powered platform helping retailers and suppliers make, track, and execute every commercial agreement end-to-end.

Explore the platform
Handshake
Ask anything
JBPsCost PricesPromotionsOverridersMediaMarkdown FundingOwn-Brand TendersPayment TermsSpaceCommodity Trackers
Make
agreements

Receive and assess proposals.Collaborate with suppliers.Make agreements.

S

Supplier sent a proposal — JBP Q4

B
Buyer
  • Cost Price Proposal
  • Media Spend Proposal
  • Promotional Funding Proposal

Orchestrate agreements at scale

Launch full programs across hundreds of suppliers in a few clicks.

How we drive value

01

Direct margin benefit

Incremental contract value
+$1.2M
JBP progress
84%
Payment term savings
+$320k

Help your teams make better deals and reduce leakage of deal value.

02

Simplification

Supplier
Draft
Negotiate
Approve
Signed
Coca-Cola
Nestlé
Unilever
PepsiCo

Streamline workflows through a simplified and automated process.

03

Improved productivity

Ask anything…
Start annual JBP agreement with my top 10 suppliers
Which CPIs are pending approval
Forecast Q4 promotional spend

Save time and resource with automation and AI.

Hear what trading teams
have to say

"At Gopuff, our merchandising teams oversee hundreds of supplier partnerships across multiple categories, so it's important we have the right tools to manage all the details. We chose Handshake to empower our merchants with a platform that enables seamless management of contracts, agreements, and joint business plans. They have been amazing partners to work with."
Director of Merchandising Strategy
Major US Online Retailer
"Negotiating with all suppliers at once is overwhelming. Every supplier asks for the world, every buyer does it differently in email and Excel, there's no standard, and no software to help."
Senior Buying Manager
Major International Grocer
"Effectively managing supplier terms was a huge pain for us. The Handshake team have hit the nail on the head."
Commercial Director
Major UK Grocer
"Buyers have up to 100 suppliers and hundreds of SKUs, 70% of their job is admin. They have no time left for creative thinking or customer trends."
Category Director
International Cooperative
"There are so many moving parts when making agreements with suppliers. Having it all in one platform would be incredibly valuable."
Buying Manager
Premium UK Grocer
"At Gopuff, our merchandising teams oversee hundreds of supplier partnerships across multiple categories, so it's important we have the right tools to manage all the details. We chose Handshake to empower our merchants with a platform that enables seamless management of contracts, agreements, and joint business plans. They have been amazing partners to work with."
Director of Merchandising Strategy
Major US Online Retailer
"Negotiating with all suppliers at once is overwhelming. Every supplier asks for the world, every buyer does it differently in email and Excel, there's no standard, and no software to help."
Senior Buying Manager
Major International Grocer
"Effectively managing supplier terms was a huge pain for us. The Handshake team have hit the nail on the head."
Commercial Director
Major UK Grocer
"Buyers have up to 100 suppliers and hundreds of SKUs, 70% of their job is admin. They have no time left for creative thinking or customer trends."
Category Director
International Cooperative
"There are so many moving parts when making agreements with suppliers. Having it all in one platform would be incredibly valuable."
Buying Manager
Premium UK Grocer
"At Gopuff, our merchandising teams oversee hundreds of supplier partnerships across multiple categories, so it's important we have the right tools to manage all the details. We chose Handshake to empower our merchants with a platform that enables seamless management of contracts, agreements, and joint business plans. They have been amazing partners to work with."
Director of Merchandising Strategy
Major US Online Retailer
"Negotiating with all suppliers at once is overwhelming. Every supplier asks for the world, every buyer does it differently in email and Excel, there's no standard, and no software to help."
Senior Buying Manager
Major International Grocer
"Effectively managing supplier terms was a huge pain for us. The Handshake team have hit the nail on the head."
Commercial Director
Major UK Grocer
"Buyers have up to 100 suppliers and hundreds of SKUs, 70% of their job is admin. They have no time left for creative thinking or customer trends."
Category Director
International Cooperative
"There are so many moving parts when making agreements with suppliers. Having it all in one platform would be incredibly valuable."
Buying Manager
Premium UK Grocer

Backed by

Triple Point VenturesFuture Back Ventures by Bain & CompanyOctopus Ventures